In this modern age of digital marketing, small businesses are either using the internet to expand their business or thinking about it. No matter what industry you are in, the benefits of using search engine optimisation (SEO) as a marketing strategy are undeniable. The following are some of the reasons we think that SEO marketing strategy is so important for small businesses!
Despite there being various positives to using SEO marketing, different combinations, plans and marketing techniques benefit different industries based on the competitors. SEO doesn’t need to be used on its own, and many businesses use it in cohesion with social media advertising and adwords marketing along with a strong google map listing.
SEO marketing works by curating your web content for your business that will organically place you higher in the search engine results for all searches related to your industry and drive organic traffic. Now, some businesses are using pay-per-click web marketing techniques that place your website at the top of individual search results, however over time, studies have shown that everyday consumers have learnt to ignore posts like this subconsciously. People who are finding your website based on your search engine optimisation position in search results (without the ‘ad’ banner) are placing an inherent trust in your service.
Additionally, nowadays when people are looking for a particular service for example they might type in seo Adelaide, they won’t just click on the first website they see. They will continually Google different keyword combinations and click on multiple sites. Through SEO, you can appear in multiple search results, and once again, appear to the individual searching as a respected and effective source of knowledge.
The people finding their way onto your page are not the searchers clicking on the first sponsored link, rather are the people searching for a particular service or source of information other than admiring your website developers techniques. Therefore the users that find themselves on your page are being diligent with their search, and are thus more likely to require the assistance or knowledge of your business.
People place a lot of trust in Google to provide them exactly what they are looking for. For a lot of users, your ability to appear high on Google’s search engine ranking result pages is enough for them to instantly consider you a trusted and valued source of information.
A well crafted SEO strategy with tailored engine optimization is designed to use data on common content marketing search trends that answer searched questions and provide information on common industry phrases. And… by successfully following a strategy based on SEO you are accurately producing content based on the everyday consumer’s needs, therefore making you a genuine source of accurate information.
This credibility can even assist with google penalty recovery of your Adelaide business and get you found for a broad range of content that is on your website from your SEO strategy, which covers all areas of your industry.
The more potential clients that find your site as a result of an SEO Adelaide plan, the more reputation you will build as a respected source of information and the fringe benefits are that your social media profile will also benefit. Once you have this credibility, more users will utilise your website and ultimately request the service you offer – all off the back of your SEO strategy.
With the quality of leads coming through from an SEO strategy and solid content marketing, in almost all cases you will see a greater return on investment through your website. Without the ‘in-your-face’ nature of adwords marketing, the way SEO lets customers find your site as a result of searching specific phrases means that the people landing on your page are people looking for a particular service meaning it’s targeted organic traffic.
However, like mentioned above these returns are subjective, and are dictated based on what keywords and phrases as an Adelaide business your search engine ranking plan is catered toward, and what industry and location you are working within.
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