While a marketing strategy might not be the first thing you think about when starting a local business, it is undoubtedly essential, especially when it comes to building an online presence. The right website, SEO, and online marketing tools can take your Adelaide business straight to success.
One of the most valuable and meaningful investments you can make early on to grow your Adelaide business is SEO (or search engine optimization).
What is SEO?
Search engines play a significant role in our purchases. Long gone are the days of using the Yellow Pages to solve our problems. Nowadays, whenever we need to hire a service, find a new restaurant or buy a new product in town, we ask Google, Yahoo and Bing to point us in the right direction. Through their suggested results, we find nearly everything: from our roofer to our plumber. Hence its importance.
If you are new to growing your business online, you are probably wondering: what is SEO? SEO means making your website and its contents search engine friendly. It is vital because by applying these concepts, your website will rank higher and be more visible to potential customers. By implementing SEO best practices, your website will be favoured by search engines, and you’ll be able to drive more traffic to your site.
How Can SEO Help Your Adelaide Business?
By applying SEO, you can get your website right where it needs to be: the public eye. The truth is that more people visit your site, the more they will get familiar with your services and eventually purchase from you.
Even when targeting a local audience, not everyone will know about your business from seeing your shopfront or word of mouth. However, by having a significant and relevant online presence, you can be confident your business won’t go unnoticed. By investing in SEO, every time people search you’re the services you offer in the Adelaide area, it’s your business that will pop up. And most likely, it’s your business that will get hired and paid.
On the contrary, ignoring SEO can genuinely harm your Adelaide business. For example, let’s say that you own a roofing business. As in any business your potential customers are savvy about their money and want to spend it smartly. That means that they’ll want to do their research to hire the best roofer in the area.
Most of these potential customers will not call their friends or go through the Yellow Pages to get their information. What they will do is use search engines to find a potential business to hire, compare prices, services, quality and testimonials. However, these people won’t skim through every page of results. In most cases, they’ll find a convincing service provider in the first few results and hire them.
If your business is on the first page of results in a search engine, you’ll get many visitors and have a fighting chance to wow your potential customers into hiring you. On the other hand, if your roofing business website is buried on page 10, no matter how good you are, having potential customers stumble upon your business is difficult at best.
Why risk losing valuable customers and money? Invest wisely and get your Adelaide business’s website at the top of its game.