With social media marketing proving to have a 100% higher lead-to-close rate than that of outbound marketing it is no wonder that more and more businesses are using these platforms to get their brand out there. It doesn’t matter who you are, what you’re selling, or who you’re selling it to, using social media as a marketing tool can help you grow your brand and your wallet.
At this point in the game if you or your business doesn’t have somewhat of a social media presence it’s like pulling out a Nokia 3210 at a business meeting and then wondering why your boss keeps giving Brad with the iPhone 8 all of the new accounts.
We know some of you may still own a Nokia, and others may dig in their heels and ask, ‘what is social media marketing going to do for me? Do I need it?’. Yes. Yes, you do – and here are some of the most compelling reasons why:
Importance of Social Media for Web Traffic
- Targeted social media posts can drive traffic.
Creating a site on your page is like taking a really awesome selfie. Of course, you want the entire world not only to see it, but bask in its brilliance, but in saying this, you don’t want to have to beg for the attention or even worse, pay for it. That’s why when it comes to selfies and your website’s landing page, well-thought-out social media posts can make all the difference to your traffic and who wouldn’t want to benefit from that?
- Using social media for business your business will boost your SEO.
Google knows which pages are consistently receiving traffic and which are just sort of standing there, on page 55 of search results and are forgotten and ignored. A great way to earn a top spot in a search engine’s rankings is to develop a kick-ass content strategy for search engine optimisation. Driving your traffic to your optimised pages will cause them to climb much faster in search results.
Social Media is an excellent tool to connect with your consumers and learn from your competitors.
- Do It Right, and Social Media Will Lead to Building Great Relationships
The thing that makes social media sites such as Instagram and Twitter so fantastic is the interaction you can have with your consumers. You can read their tweets, search their hashtags and get an insight into their day to day lives and adapt your marketing strategy to suit your consumer’s needs.
You can also use social media to connect with other brands, journalists who cover your industry and celebrities as a way to gain brand awareness and develop a rapport with industry experts.
4.Users are interested in your messages
Because people use social media on a day to day basis, they don’t view these sites as marketing machines. A result of this is that they’ll less likely see what your posting as an advertisement and will be more inclined to listen to what you’ve got to say.
- Social Media Ads Allow You to Target and Retarget
Social media ads are highly customizable, making them so important. For example, Facebook ads, allow you to target your audience by location, industry, education level and even into slight purchase history based on pages they’ve liked. Why not also install a Facebook Pixel on your site and use the data to retarget your target audience – by doing so you are more likely to generate solid leads and sales.
- Your Social Media Platform Can Generate Media Coverage
It doesn’t matter if you’re attending a trade show or sponsoring a local event, there is no better way to leverage your presence than with the help of your social media platforms.
Social Media Marketing Is So Important for Your Brand’s Image
- Ability To Respond to Problems Immediately
If there’s ever a problem with your service or product, you’ll want to be aware straight away. Social media allows you to address any issues with your social media marketing straight away. Studies have shown that consumers appreciate companies that respond to customer complaints and feedback straight away.
- Active Social Media Presence Builds Your Brand Loyalty
It’s a known fact that brands that are active on social media have a more loyal customer base. It’s a simple explanation; when you’re interacting with your followers on social media and not just bombarding them with marketing content, you become less like a business and more of what you’re all about – a unified group of people sharing the same vision.
The Importance of Social Media Marketing for Sales and Return On Investment
- Social media Marketing will get you more sales.
Seventy percent of business-to-consumer marketers have acquired customers through Facebook, and 84 percent of companies say that they use social media to help with purchasing decisions. When you stay in front of your customer base, the likelihood of them buying from you is higher. This marketing tool also gives you the opportunity to offer incentives for buyers, encouraging them to buy even when they may not need your product.
- You’ll Discover Customers You Didn’t even Know You had
By setting up streams that follow keywords you’ll find people that are looking for the services and products you have to offer, and you’ll be able to direct them to your site.
You Can’t Beat the Price
- Great Return On Investment
If your online presence is strong we suggest hiring a marketing or social media professional to manage your social media pages. They will be able to create and schedule posts so you can ensure you are making regular engagement with current followers and encourage new ones. The same applies to Facebook campaigns. As these cost money, hiring a pro will get you the best bang for buck, and proves to provide you with a fantastic return on investment.
Simply put, social media marketing has quickly become just another part of doing business. If your company isn’t already active on social networking sites, now is the time to start. Give the experts at SEO Marketer a call, and we can organise a time for you to have a chat with one of our industry experts to get you on your way.
Written by Molly Frederick, contributor for SEO Marketer.