Search Engine Optimization (SEO) is a low-hanging fruit for any e-commerce portal. That is what experts say to describe how essential and effective e-commerce SEO is. Free, recurring, high-quality traffic on your website, who would not want that?
Whenever you search for something on Google, the Search Engine Results Page (SERP) starts with a couple of paid ads followed by the organic results. Studies show that people tend to skip the paid ads and open a couple of the top organic results only. To make your website and product pages appear in the top spots of the organic search results, e-commerce SEO is the answer.
What Is E-Commerce SEO?
The best way to drive organic traffic to your business is through optimizing your e-commerce portal to rank as highly as possible in the SERPs. E-commerce SEO is the process that ensures your website gains more visibility in the organic search results when people search for the products you sell or the services you provide. It is free, recurring and has a higher conversion rate more than other online paid ads.
Paid ads can get your e-commerce portal traffic, as well. However, it will cost you more. Additionally, ad blockers and other similar tools make this method less effective.
Why Is SEO Important for E-Commerce?
When consumers are looking for a product or service, most of them ask Google. They search for more information and tips and try to compare the different options, to make informed purchase decisions.
Your e-commerce portal exists on the web, but is it easily findable? If your website does not appear in the first organic search results, you will lose potentially interested customers. Did you know that about five per cent of searchers visit the second page of Google search results and less than three per cent visit the third page? That is why they say: “the best place to hide a dead body is on page two of Google search results”.
With e-commerce SEO, you will reach your target audience without having to pay for ads. Once the searchers enter your website, your product quality, exciting and motivating content is what will encourage them to go through with their purchase decision.
What Does E-Commerce SEO Involve?
There is so much detailed work that goes into e-commerce SEO, from optimizing your headlines, product descriptions, Metadata, link building, content marketing and the list goes on. Between the regularly updated search engine algorithms, the technical terms and the massive workload, primarily if your website is populated with tons of products, e-commerce SEO can be a huge task that needs an experienced team to come up with a suitable strategy and apply it correctly.
With 21 years of experience in the online world, SEO Marketer has got your e-commerce SEO requirements covered. Our team has worked on different projects, from locally based campaigns to large national and international accounts. Your competitor’s e-commerce portal is currently occupying page one in the search results, what are you doing about yours?
Call us today!