So you’ve created a business and built a fantastic website to go along with it. Now what?
The objective here is to drive traffic towards your website. To get things moving, it is important for you to understand the basics of SEO (Search Engine Optimisation) – It’s that simple!
Here at SEO Marketer, we believe that you can use SEO strategies that work, build traffic, and get your content ahead of the competition. Just by making a few tweaks here and there, they’ll be no stopping you!
With so many SEO tips, tricks and promises out there it can be hard to know where to start. We’ve made it easy for you and narrowed it down to our top 7 SEO strategies that you can start implementing straight away – and that seriously work.
Key Words – Make sure you’re using them the right way
SEO keywords are the key words and phrases in your online content that make it possible for people to locate your site via search engines, such as Google.
To put it simply, if your website is well optimised, it technically means that your site is “speaking the same language” as a potential visitor base.
You need to know just how your target audience is searching for the products, services or information your business has on offer, for them to find you.
It’s so important to make sure that each page is properly keyword optimised. By implementing this market research, you will see your site rank well above the rest.
Write Awesome, Engaging Content
Get back to basics. Write to engage. Write to inform. Write to entertain. But most importantly, write for people, not search engines.
Great content provides your target audience with a solution to their questions. Whether they came to your site to learn, or just be entertained. If you are providing them with tips, they should be useful, relevant, timely and actionable.
High-quality content will be easier to promote, gain social shares and engage users all of which improve SEO.
Good content remains relevant and is less likely to be affected by search engine algorithm updates.
You can’t do much with boring, old, reworked and repeated content. Taking the time to create, engaging content takes time and effort, but we guarantee you it will be worth every bit of time invested into it!
Align your Social Media with Your Website
Studies have shown that social signals can significantly impact the search engine rankings in both the short and long-term. For example, getting shares/likes and retweets from a reputable source can bring in a significant SEO boost. Social media drives traffic towards your website, and Google wants to see active traffic.
Building your brand online using social media may not directly help your SEO, but it can help your business. Ideally, you should be doing both things – SEO and Social Media – at the same time. Not one or the other.
On Page SEO
It doesn’t matter if you have a fantastic outreach, link profile and Public Relations campaign, if you don’t get the basics of on page SEO right, you’ll have very little chance of securing the top google spots.
It’s a common mistake to focus on getting links instead of controlling the optimisation of your site. On Page SEO is a critical foundation to your campaign, holding responsibility for 50 percent of what helps your website move.
Make Sure Your Site is Mobile Friendly
With 50% of all online traffic coming from smartphones, you can’t afford not to have a mobile-friendly site.
Users are more likely to leave if it takes more than a few taps to locate the information they’re looking for. So the importance of using a responsive theme with an easy navigation system on your mobile site is imperative.
Off-page optimisation is another part of SEO that incorporates all the things you do off of your website to optimise it. This comes down to backlinks. The aim here is to get your website link added to other sites, preferably those with a high domain authority.
Google likes this. If it can see that many trustworthy with high Domain Authority sites are holding links that go to your website, it assumes that your site is of value and authority, pushing you higher.
However, not all links are created equal. Google likes to see a relevance and understanding as to why your site links with another.
Monitor your ranking
SEO is continuously evolving. Strategies that may have proven successful six months ago may no longer be as effective in current times. SEO is not ‘Set it and forget it’. Once you have established optimisation for your site, you should be continuously monitoring your search rankings and moving forward with new strategies to ensure your website stays just where you want it – on top! And not only do you need to monitor your rankings you also need to keep on top of reporting and the metrics that come from said reporting. When done correctly you can discover exactly what your cost per lead is, cost of conversion, lifetime value and much more. As an agency we like to only use the best reporting tools available. For example; one of the seo report tools we use mines the data from google analytics, Sem Rush, Ahrefs, Majestic seo and more to populate valuable data that can grow a business exponentially when interpreted correctly.
With search engines getter smarter every day, they want to make sure that their search results are of excellent quality and relevant to user needs. Content spam that provides no worth to users is always being pushed out.
Therefore, you should be keeping up with up to date SEO strategies that prove to be effective to avoid wasting time with outdated myths.
Give the team at SEO marketer a call today. Our expert team can help assist you implement the above strategies so you can give your webpage the boost it deserves!